Following up on the post below about the best and worst commercials of 2007, which seemed to touch off a good discussion about the use of sex in advertising...The following article excerpt is from Yahoo! News today. It seems Italian winemakers are upset that Paris Hilton's sexiness is promoting their product, like it tarnishes the class of their fine wine.
Winemakers say Paris Hilton unfit for Prosecco
By Mathias Wildt
MILAN (Reuters Life!) - Hotel heiress Paris Hilton dressed provocatively in a skimpy leopard print outfit and showing off her bare legs is not an image Italian winemakers feel is fitting for their Prosecco white sparkling wine. Yet Hilton, in various high-heeled stages of undress, graces the ads of Rich Prosecco, an Austrian company selling the bubbly in 27 countries. What's worse, in the eyes of Prosecco producers, Rich Prosecco also comes in cans and in two fruit varieties. "Hilton hotels are a sign of quality; Paris Hilton is not," said Fulvio Brunetta, president of the wine growers association of Treviso, the northern Italian city in the Veneto region where Prosecco is made.
3 comments:
Maybe the ad is meant to say, "Our model is cheap and trashy. Our wine isn't."
Cliff... you never fail to make me smile with your raw honesty.
That said, the hypocrisy of these “wine makers” tickles me. What they make impair the judgment of the person consuming it. It's very addictive. Too much of it destroys families, causes others to kill, steal, and rape. Yet, they don’t want to use sex to sell it?
Now I may not agree to how these young folks are being exploited by Corporations to sell their products, but at least they are more honest than the companies they are representing.
Wonder if she'd like a little cheese with that "whine".
Ewwwwwwwwwwwwwww!
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